Stats are very crucial to every online business or blogger. With your website or blog’s stats, you would know if you’re making progress or not.
Knowing your blog or website’s stats, which includes views and visitors, will enable you to make informed decisions. It gives you sound knowledge of your web traffic, including where most of your visitors come from.
In this post, we shall be looking at WordPress views and visitors. These include what you can do to boost them. Continue reading to learn more!
Views are one of the significant website traffic measurements. They are also not different from what you already know. WordPress views imply seeing something. So when a visitor lands on your blog and loads or reloads a page, that’s called views.
However, views are crucial for online businesses or bloggers seeking to earn revenue from Google AdSense, Propeller Ads, and other similar platforms.
The region your views come from influences your earnings. You can’t expect Google AdSense or other related platforms to pay the same amount on views from the United States of America and those coming from a developing country. There would be a massive difference regarding the amount paid per view on views recorded from both regions.
So, views are essential. Without view stats, it would have been much more difficult for SEO experts to determine the progress they’re making. A business domiciled in the United States of America but gets most of its visitors from a developing or non-English country knows there’s something wrong.
The products are for the United States people, and so you should be targeting them. These advantages are what view stats offer you.
Furthermore, you can get multiple views from a single visitor. That’s how it works. A visitor may decide to read more than one post. And the more pages he or she loads and reloads, the more views you’ll get.
If a visitor decides to read three separate posts, that’s one visit and 3 views. That’s what Google Analytics or whatever website traffic software you’re using would show you.
Views are also crucial in SEO (Search engine optimization). It gives you a clue on the best content so that you can channel your effort in the right direction.
Let’s get this straight; you can’t record views without visitors. The activity of a visitor on your blog would determine the number of views you’ll receive.
A visitor can be a human or bot; they are both visitors. But every website owner wants human visitors and not bots. Bots can land you in more trouble with Google and other search engines, SEO-wise.
Most website traffic software don’t record bots are visitors. So it’s hard to tell if bots visited your website.
So what does a visitor means? He or she is someone that lands on your website for the first time on a particular day, week or month, via a browser. Most website traffic programs even review browsers visitors used.
So, in reality, website owner wants their visitors to be real-person. Bots don’t buy products or services. They also can’t generate advertising revenue if you’re planning to generate revenue via such means. Only real-people can.
Visitors come first before page views. No visitor, no page view. That’s what we’re trying to say. However, page views and visitors are essential. But here’s an analogy that reveals something deeper between both website traffic statistics.
Blog X has the following statistics:
Blog Y has the following statistics:
Which of these two blogs (X and Y) would you choose, given a chance?
Most people would pick blog X. Why? It might be because it has a lot of views. If you make use of an advertising platform, you would know just how vital views are.
Here’s the interpretation for blog X. 40 visitors produced 45 views. What it means that most people that landed on website X left immediately they came. Why? It’s either the website didn’t look professional enough to them.
Another possible reason why visitors landed on blog X had such a low amount of views is the quality of content. The articles on the blog or website weren’t top-notch or helpful enough to the visitors. So, many of them left without opening more than the page that took them to the site.
Look at blog Y, which is the second on the list. You will find that 15 visitors were able to produce 35 views. Now, what does that tells you? The super high views from the low visitors is an indication that the website has quality content.
Therefore, each visitor may have opened an average of two or three pages. If the articles weren’t top-notch, the visitor would have left after reading the first page. But he or she chose to read the second and third. That indicates a lot about a website’s build and content quality.
Can you improve something you don’t measure or have clues about? No, you can’t. In the case of website traffic, even if you hired a third party to help boost organic traffic to your website, keeping tabs on traffic would help you decide whether to continue or not.
Monitoring website traffic would show you where your website is now. So whether you’re trying to grow your email list, products, and services sales, or increase advertising revenue, you still need to monitor your website’s traffic all the way.
No matter how full proof your SEO plan is, you still have to continue monitoring your website now and then.
It’s dangerous running a website blindly. You don’t know how many views or visitors you’re getting daily and monthly, including where most visitors are coming from or from what platform.
We talked about the importance of monitoring website traffic. Now the question is, how can you get it done?
There are various tools used for website traffic monitoring. However, one that has stood out for so many years is Google Analytics.
With Google Analytics connected to your site, you can tell how many visitors land on your website daily, the regions the visitors are coming from, and how they interact with your website’s content.
Now the question is what data is crucial when measuring web traffic?
Getting more visitors and views is the priority of every online business or blog. The higher the web traffic the higher your sales or opportunity of getting more leads.
However, there are no magic formulas for increasing website traffic, primarily via organic means or white hat SEO. Using the proper technique and tool is what’s most crucial.
So, how can you grow your website traffic?
You can’t plan your content strategy without proper keyword research. All SEO experts and content strategists conduct keyword research.
Writing articles based on guess-work would only give you inconsistent and disappointing outcomes. You won’t even rank high on Google and other search engines.
The problem with guessing is that you could write an article on a keyword with high competition or one that no one is searching for.
Only proper keyword research can help you to avert this problem. You’ll be able to determine if the keywords have low or high search volume. This alone will help you to make realistic plans.
Keyword research will enable you to find content ideas for popular search terms. You would also know the real search terms potential visitors are using and build your content around them.
Another thing keyword research does is to help you learn about your competitors. You’ll be able to determine the keywords they’re ranking for, what they’re doing to stay on top and how you can beat them.
Every SEO expert and content writer knows that there’s no SEO with content. Content lures visitors to your website, and it’s what they would read before taking action. The action could be to click on a link, subscribe to email newsletters, buy a product or do something else.
Whatever the action is, keep in mind that content is king. And when producing an article, you must ensure it’s helpful to your potential visitors.
How can you make your article helpful to your visitors? A simple way is by making the article comprehensive. After conducting keyword research, provide all the possible information that readers might be seeking.
These types of comprehensive articles are what content creators call “pillar articles.” They are not like ordinary articles. These can be a how-to guide, opinion piece, listicle, comparisons, tutorial, etc.
The difference between pillar articles and ordinary articles is that pillar articles are usually long and contains more information.
A Handy Tip: Word count isn’t the only thing that defines a pillar article. The quality also matters a great deal. So, when writing an article, make sure you provide in-depth and helpful information. Otherwise, even an ordinary article might perform better than the pillar article.
Why does readability matter? Well, it does for multiple reasons. The first reason is Dwell Time. Google uses Dwell Time to judge content’s quality. A long Dwell Time indicates to Google that your article is valuable and needs to be on the front page for others to read and benefit from.
Google’s primary focus is helping users find useful information, not favor online business owners. So, it would help if you put in the hard work when creating your articles.
Use smaller-bit sentences and shorter paragraphs. That’s one of the ones to increase readability. Edit your articles ruthlessly, use readable fonts, videos, infographics, screenshots, and bullet points.
There are many ways to make an article readable. Learn and apply them if you want your blog traffic to soar higher.
What’s the first thing that potential visitors see before landing on your website? It’s your headline. If you produce a crappy headline, no one would want to click on it.
A crappy headline is an indication that the article itself is crappy, and reading it would be time-wasting. Visitors don’t like wasting their precious time. After all, they know they can get similar information from another blog.
Internal linking means linking an article published on your website to another published on the same website. Google loves seeing internal links. It’s a huge ranking signal.
Internal linking can also reduce bounce rate and boost your views.
Backlinks refer to links from other blogs. The link could be do-follow or no-follow, depending on what the website you’re looking to permits.
Getting more high-quality backlinks to an article tells Google that it is an authority on that topic. High-quality backlinks are links obtained from websites with high DA (Domain Authority).
There’s a difference between views and visitors. But you can’t get page views without visitors. However, both are crucial and need measuring. Knowing the page views, you’re getting, including where most of your visitors are coming from, would help you create realistic plans.
You can also increase WordPress views and visitors. But make sure you adopt a white hat SEO strategy, as black hat SEO can land you in trouble with Google and other search engines.